I started thinking about their new tactics for advertising and I couldn't help but laugh. It's really extremely genius. They always have Jack in all of the Jack in the Box commercials, so in hindsight he has become an icon that we all know and maybe even some of us love. I mean if you think about it just about every car around Tempe has a Jack head on their antennas of their cars. So why not make people feel worried about their favorite late night mascot?
They continued to have 2 more commercials and created a website for this whole fiasco. The greatest thing I've noticed about older Jack in the Box commercials that aired after the Super Bowl commercial had small text towards the bottom of the screen that said (shot before Jack's accident).
Jack in the Box wanted to go all out for this one, and you know what...they did. Well done Jack in the Box team, you guys have successfully dominated the advertising industry as of right now.
By the way I think Jack in the Box has always had great commercials, especially this one.
I agree. I think Jack in the Box is the only company successfully branding themselves right now. Even though it scares me to think that the nation is currently sitting on its seats worried about Jack, it's nice to see something right going on in advertising. We deserve to see at least one good thing for every Esurance and Alltel commercial we're forced to suffer through.
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